Marketing Tip – Small Business Owners Need a System to Keep in Touch With Contacts and Build Sales

Many small business owners know keeping in touch with their contacts is an important part of their marketing plan. However, all too often, keeping in touch is a sporadic effort. Sending birthday cards or an e-mail newsletter is something that can be done “later.” The problem is “later” never comes. 

Small business owners need to build a marketing calendar that includes when and how each person (or group of people) is going to be contacted.  The best way small business owners can keep on top of their contact efforts is to have some type of system in place.  The system should be as easy and as automatic as possible.
  
There are many software tools you can use to organize your contacts.  Microsoft Outlook and Excel are great programs.  With either of these, you can merge with Microsoft Word to create phone lists, mailing labels and personalized letters. More sophisticated contact management programs you can purchase include ACT! and Goldmine.  
 
Marketing Tools for Keeping in Touch
 
There are a variety of different marketing tools small business owners can use to keep in touch. Here are just a few ideas.
 
E-mail newsletters are a great way to communicate with a large group of people. There are a number of great on-line resources available for e-mail newsletter creation and management. Use e-mail newsletters to provide product information, announce sales, and promote special events. 
 
Real greeting cards (the kind that come in an envelope with a stamp) are great marketing tools to use at Christmas, birthdays and other times of the year.  In fact, the best time a small business owner can send a greeting card is when there is no real reason to send a card! A card sent in August will be remembered much more than one sent in December.

Savvy business owners know that phone calls, personal visits and lunches are always appreciated. The key there is to remember the marketing message when scheduling those calls or visits. Yes, having coffee with a long-term client is great. But be sure to let the client know that you have a great new product that can dramatically help him or her. Too often business owners get wrapped up in the social aspect of personal visits and forget to ask for more business!

The most important part of any system is using it regularly.  If you are very busy, or have a hard time working with schedules, you are better off delegating or outsourcing.  If you have an assistant, that person can print letters, write e-mails, even sign Christmas cards for you.  That leaves you free to work on other areas of your business.

If you don’t have any help in your office, outsourcing is the answer. There are a number of local and on-line services that help business owners with their marketing. Or, try using a virtual assistant.  The marketing money you spend to outsource these routine tasks will be repaid many time over with the new business you get.

Remember — the key to a successful system is to have it automated as much as possible. The less work you have to do, the more likely it is to be done on time, and the more likely you are to get referrals!

Small Business Marketing Tips

Small business marketing tips are guidelines regarding potential opportunities in small business marketing. They help to plan and implement an effective marketing strategy. Small business marketing faces many constraints such as poor budget and lack of essential resources. Marketing tips serve to overcome these constraints. They help to improvise the marketing strategy with a step-by-step planning process. Tips can be the short cut to utilize and benefit from a particular situation. The ultimate aim of these ideas is to enhance the business. Marketing tips are also a guide of do’s and don’ts in the marketing field. Small business marketing tips come up with innovative and practical ideas for a cost effective marketing strategy.

Small business marketing tips attempt to enhance the marketing according to the prevailing conditions. It helps to choose effective resources for marketing, suitable to attract the attention of customers. The tips are available for all the steps in marketing including planning, formulation of the strategy, selection of marketing materials and effective marketing procedures. It enables a product to grab consumer attention and to position itself in the market. Effective marketing tips will generate sales quickly.

Small business marketing tips also aim to maintain product identity. Most of the tips prefer branding of the products for a unique selling proposition in the market. Creative marketing ideas such as newsletters, business post cards and trade booths are provided. It explores alternate marketing strategies such as bartering system, mail outs and offers. Tips suggest that referral marketing is one of the best techniques to highlight a product. Cause related marketing is also harnessed as a marketing opportunity.

Small business marketing tips are usually formulated from the experiences of people. Many provide free tips through Internet sites and newsletters. Books on marketing tips are also available. They impart a fresh perspective on business marketing as a whole.

Internet Business Solution Tips

What is your idea of an internet business solution tips?

Is it seeking out a financial planner online or looking for the services of a Search Engine Optimization (SEO) expert?

What if your internet business solution tips didn’t revolve just around paying for the services of someone else but being able to build residual income from a source you may never have considered?

If you run a business do you have complete control of your time?

Does your business run without you needing to be present?

Most business owners that own brick and mortar businesses do not own a business they own a frickin job – T Harv Eker, author of the Millionaire Mind

A great internet business solution is within the health and wellness industry.

Health and wellness is set to become the next trillion dollar business and there are many network marketing businesses you can join to start earning residual income.

Jobs are what we have been taught since we were young to go out and seek.

The problem with the wage system is our time is tied to our pay.

We don’t show up for work, we do not get paid.

True leverage is when you are paid for doing work once and then getting paid residually not only for the work you have done but also earning a smaller percentage on the work of several other people.

If you are seeking a solution that can pay you while you sleep network marketing is a resource you can choose.

People Are Looking In The Wrong Places

It was Robert Kiyosaki who stated

People are out searching for jobs while entrepreneurs are out searching for networks

Why is this important for someone searching for an internet business solution?

The internet never sleeps.

It doesn’t complain like an employee seeking a raise, it is unique in that it gives every employee who wants more pay the opportunity to do something for him or herself.

Employees have more leverage then they realize but people have to shut off their televisions long enough to start seeking out the truth.

Don’t you know that going to school to get good grades so you can go out and get a job is one of the biggest lies ever told here in America – Holton Buggs, entrepreneur, 8-figure earner within network marketing

The reason network marketing is such a great internet business solution is the fact that there are millions, not hundreds or even thousands of people, but millions, who are seeking products and services that they provide.

Everyone wants to feel and look better.

You earn residual (recurring) income simply by sharing max products with other people.

You can reach millions of people on the internet.

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