The Merits of Proper Document Shredding Services for Businesses

All businesses when operating generate documents that contain information about their employees, customers and suppliers as well as financial information about the company itself. Over time, some of this information is no longer needed and has become useless or is also being stored in an electronic system. Storing the documents is also a waste of precious office space. Cases of theft of important and confidential information from private documents have really increased. It is crucial for companies and the government to get rid of the excess paper is a way that is safe to ensure that the information contained is kept confidential.

Some of the documents that need to be destroyed include correspondence between firms which included addresses, tax documents, credit cards, and bank statements. In the wrong hands these can provide unscrupulous people with information that can be used for illegal purposes. This is why most businesses nowadays prefer getting shredding services to do their document destruction to make sure that they are completely pulverized. There are many advantages to working with proper document shredding services for businesses including affordable cost, service effectiveness and saving time.

It has become very popular to use document shredding services so the competitiveness is very high in this industry. There are many companies offering these services therefore it is easy to get quotes from several companies and bargain for the best deal. These companies either come to your location with the necessary equipment or take the materials to be shredded to their facilities. Either way you are getting a further cost savings as there is no need to purchase the equipment. Your workers are too busy to be worrying about the physical process of document destruction and need to focus on their daily tasks. This time savings is also a cost savings to the overall operations.

The basic service is the same so the effectiveness of the firm needs to be considered. All the documents need to be shredded into little pieces that no one can identify. However, the reliability of the firm you have chosen is important. How often will they come to destroy the documents? If one company comes every week but another one only once a month, even if the price is lower it is not a better deal. Better firms will provide certificates proving that your documents have been properly destroyed. Their service people will be respectful and efficient. Also, these firms are environment friendly. This is because they are dealing with shredding of papers, and papers can be recycled. They should have a program in place to recycle the paper.

What is the best way to find a document shredding service you can trust. Online research is a good place to start this task, as any professional company will have internet presence. Perhaps reviews exist from past client’s interactions with a specific shredding company, and their experiences are documented to help you make your decision. There are direct benefits to any given company or corporations when document shredding is done properly and efficiently by a professional company. While personal shredders do exist, to save time headaches and money, hire a document destruction company to do the work for you in a secure and professional manner.

Using Your Small Business Marketing Tools to Differentiate Your Business

Perhaps the most important quality for your small business marketing materials is that they are different. If you do nothing else right in your small business marketing, at least be different.

Why is differentiation so important? Because, in most industries, there are hundreds – if not thousands or millions – of other businesses that claim to provide the same service or sell the same product as you do. If you don’t differentiate your business from all those others, the chances that you’ll get many customers are pretty slim.

Some common ways to differentiate your business are:

Superior service

Greater product availability

Higher quality

Better performance

Greater durability

Prestige

Technology leadership

Satisfaction guarantee

Lower cost

Faster delivery

More customer support

But even if you are very different than your competitors – you offer superior service, greater durability, or a satisfaction guarantee that beats all others – it won’t matter unless your prospective customers know about it.

That’s where your small business marketing strategy comes in. Businesses have been using their small business marketing strategies to announce how they’re different from their competitors as long as they have been using small business marketing strategies. Think Maxwell House’s “Good to the last drop,” Campbell’s Soup’s “Mmm, mmm good,” or WalMart’s “Always low prices.” Those highly successful taglines not only get prospective customers to remember the company name, but also convey a message about the difference between that company and others.

To make differentiation a part of your small business marketing strategy, you first need to understand your competitors – you can only explain how you’re different from them once you know what they’re like. Learn what your competitors offer, how they differentiate themselves, and – most importantly – what your prospective customers think about them (if you know what qualities your prospective customers see as shortcomings in the other companies in the market, you’ll have a good idea of the market gap you can fill).

Once you’ve decided how you are different from your competitors, you need to tell your prospective customers about it. Building that differentiation into your tagline can be a very effective start. Then include that tagline, along with your logo, on every piece of small business marketing collateral you have. Another small business marketing way to publicize your differences is to write a press release. Explain how you’re filling a need in the market that no other company has filled.

Once you’ve differentiated your company and used your small business marketing tools to publicize your differences, you have to follow through on your promises. If you say that you’re the cheapest – or the highest quality, or the friendliest, or whatever – then you better be just that (nothing turns away a customer like a failed promise).

Marketing Tips – Small Business Pricing

Pricing is a key determinant in the decision making process customers use to purchase your product or service as well as a key element in determining the profitability of your business. Setting a price for your product or service that appeals to your target market and encourages them to buy is therefore an essential part of your business and marketing strategy.

Before determining your pricing strategy for your business it is important to consider the following:

Your Customer

An effective marketing strategy begins and ends with your customer. It is therefore important to establish how much your customers are willing to pay for your product or service, how sensitive your customers are to changes in price and how price discounting will affect the level of demand and profitability of your business.

Your Product or Service’s Features and Benefits

Unless you have a product or service that offers a unique or additional benefit, and you can communicate this benefit adequately to your target market, if your price is too high you may price yourself out of the market. Look at the features and benefits your product or service offers and how they compare to your competitors. Remember the benefits you provide can either be physical, emotional or both. For example, some customers may see a high price as equalling high quality and are therefore willing to pay a premium.

The Cost of Doing Business

Before setting your price you need to determine what your small business must charge for its product or service in order for you to make and sustain a profit. Look at what the cost and expenses are of doing business and what price you will need to sell at to ensure these expenses are covered. Unless you have a sustainable cost advantage, if your price is too low, your sales volume may not generate enough revenue to cover the costs associated with your business.

The Market and Your Competitors

Your competitors play an important role when setting your pricing strategy. For example, there may be competitors nearby where customers can compare prices so you may need to price match. If it is hard for your customers to compare prices you may be able to charge a premium.

Distribution Channels

Some customers may expect to pay a different price for a product or service depending on which distribution channel they use. For example, if a customer purchases a product over the internet or by mail they may expect to pay a lower price due to the elimination of the middle person i.e. the retailer.

Life Cycle of Your Product or Service

At different stages of your product or service life cycle you may change your pricing strategy to suite your business needs. For example, when you are launching a new product or service you may adopt a low price strategy to encourage trial and repurchase of your product/service on a regular basis. Alternatively if your product or service has a unique point of difference or high cost of production you may charge a premium over your competitors. As your product or service grows in customer awareness and credibility you may be able to sustain a price increase. Alternatively as sales increase, your production costs may be reduced and you may be able to pass on some of these savings in a price reduction or regular promotional offers.

(c) Marketing for Business Success Pty Ltd 2008

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